Sydney Sweeney’s Bathwater Becomes a Bar of Soap in Dr. Squatch’s Wild New Launch
Last year, Sydney Sweeney went viral as the “Dr. Squatch Body Wash Genie,” granting fans’ wishes to swap chemical-laden products for natural soap. But when followers started asking for her bathwater, she took things to the next level.
“When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” Sydney joked. “It’s weird in the best way, and I love that we created something that’s not just unforgettable—it actually smells incredible.”
What’s Inside Sydney’s Bathwater Bliss?
This isn’t your average bar of soap. Dr. Squatch infused it with:
✔ Exfoliating sand & pine bark extract for a rugged, refreshing scrub
✔ A splash of Sydney’s actual bathwater (filtered, of course)
✔ A woodsy scent blend of pine, Douglas fir, and earthy moss—like a hike through the Pacific Northwest, with a hint of… well, Sydney’s bathtub.
Only 5,000 bars will be made, making this a true collector’s item.
How to Get Yours
Dr. Squatch is giving away 100 free bars via Instagram and their website from May 29 at 12 PM EST to June 5 at 11:59 PM PST. The soap officially drops for sale on June 6 at 9 AM PT—but with such limited stock, it’s bound to sell out fast.
Why Did Dr. Squatch Do This?
“There’s no playbook for turning Sydney Sweeney’s actual bathwater into a bar of soap,” said John Ludeke, SVP of Global Marketing at Dr. Squatch. “But that’s exactly why we did it. This bar is bizarre, unexpected, and meant to get guys thinking more deeply about what they’re putting on their bodies.”To hype the launch, the brand is rolling out scented billboards in NYC, LA, and Chicago—so fans can literally smell the soap in the wild. Plus, expect meme-worthy social content to take over your feed.
Sydney’s Big Moment
At 27, Sydney is everywhere:
🔥 Starring in Apple TV+’s Echo Valley with Julianne Moore
🔥 Leading Ron Howard’s survival thriller Eden
🔥 Still riding the Anyone But You rom-com high with Glen PowellAnd now? She’s the face of the weirdest (and most genius) soap collab ever.
Dr. Squatch is no stranger to bold campaigns—remember their Travis Kelce “get dirty, then get clean” ads? But this one takes the cake.
Whether you’re a die-hard Sydney fan, a limited-edition collector, or just really curious what a celebrity bathwater-infused soap smells like, this might be your strangest (and most entertaining) grooming upgrade yet.
Will you be gr
abbing a bar? 🧼💦NNNNNNNNNNNNN
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